Memes
We tried dissolving the intense stigma and the awkwardness around sexual health with some humour. We leveraged the popular Meme formats to create relatable content to convey our insightful messages with a twist of humour.
Word of the Week
We are running the 'Word of the Week' series on our social media platforms, where we are leveraging A to Z related words that are relevant for Pratigya Campaign. There are many misconceptions, myths, and taboos surrounding abortion and contraception. With this series we are debunking such myths is through information.
PROtectChoice - Chup Kar
On the occasion of International Safe Abortion Day (22nd October 2022), we ran a social media campaign for the month #PROtectChoice, where we did a series of posts on breaking the bias and notions associated with abortion leveraging the Little Miss and Chup Kar.
PROtectChoice - Little Miss
On the occasion of International Safe Abortion Day (22nd October 2022), we ran a social media campaign for the month #PROtectChoice, where we did a series of posts on breaking the bias and notions associated with abortion leveraging the Little Miss and Chup Kar.
Shame Less, Learn More
Breaking shame and stigma heavily surrounding Sexual and Reproductive Health Awareness is the only way we can begin to learn more about it. It's only a first step towards a society where everyone accepts and understands sexual and reproductive rights. This campaign brought together powerful statements from public figures and young people about their views on sexual health.
Break The Bias
Breaking shame and stigma heavily surrounding Sexual and Reproductive Health Awareness is the only way we can begin to learn more about it. Our campaign brought together powerful statements from public figures and young people about their views on sexual health.
Half Glass Full
50 years and many amendments later, the LGBTQIA+ community doesn't find representation in the abortion laws of India. While the recent amendments take a few steps forward, it's still a #HalfGlassFull. With this thought we launched our campaign #HalfGlassFull to showcase the amount of progress that has taken place since the inception of 'Medical Termination of Pregnancy' as a law, and how far we are yet to reach.
Find My MTP
We launched the #FindMyMTP campaign in three phases launching it in June 2021. Creating awareness around the initiative and crowdsourcing MTP provider information + creating a platform to host this on the website. Educating the masses about the utility of the database, steps to go about it and promoting it to reach a wider audience.